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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. Duplicate records. They are the bane of marketing and sales teams alike. It’s why the desire to eliminate duplicates is a constant topic of conversation. De-dupe is not the solution. often through gritted teeth.

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. Duplicate records. They are the bane of marketing and sales teams alike. It’s why the desire to eliminate duplicates is a constant topic of conversation. De-dupe is not the solution. often through gritted teeth.

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. Duplicate records. They are the bane of marketing and sales teams alike. It’s why the desire to eliminate duplicates is a constant topic of conversation. De-dupe is not the solution. often through gritted teeth.

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Racing with Account Blinders On – We Can Do Better

LeanData

Marketing is now tasked with running multi-channel, multi-audience, multi-touch lead gen and nurturing campaigns focused on key accounts and the individual contacts within that account, and being objectively managed by sourced revenue. However, a duplicate merge represents a repeat action or engagement with marketing material.

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Racing with Account Blinders On – We Can Do Better

LeanData

Marketing is now tasked with running multi-channel, multi-audience, multi-touch lead gen and nurturing campaigns focused on key accounts and the individual contacts within that account, and being objectively managed by sourced revenue. However, a duplicate merge represents a repeat action or engagement with marketing material.

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Marketing Attribution: 3 Approaches to Proving Content ROI

Content Standard

If you’re using a marketing automation platform, there are several ways you can acquire information and attribute action to various marketing assets. You designate your own interesting moments within your marketing automation platform. Duplicate leads. Duplicates can seriously throw off your numbers.

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The B2B Marketer’s Quick Start Guide: ABM Orchestration

Heinz Marketing

Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. Integrate data silos while de-duping and normalizing records so your sales and marketing teams have a single source of rich, accurate account data.