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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

How do I match and de-duplicate customer records effectively? You can find more thorny data issues and solutions in our new white paper , available for free download. Consider enabling the data input group with a real-time interface with a database services provider to prompt the standard company name and address.

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Optimizing your site information architecture (IA) for Panda

Biznology

No one goes looking for white papers. They will choose a white paper within that topic area if it suits the information task they are trying to accomplish. This effectively told Google that the page was IBM’s top page on cloud computing–and not the 30 other brand or business unit pages on the same topic.

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The Top 8 Reasons Your Video May Fail

Vidyard

This happens when marketers try to fake big budgets with lots of animations and over-wrought intro music, or when they cram otherwise simple videos full of actors, settings, and effects that don’t add any value. What sounded funny on paper ends up visually associating their pizza with indigestion. Looking at you, Pepsi.).

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What Do You Need for Successful Nurturing?

ANNUITAS

While email can be effective, it should not be the only mechanism by which you deliver your message. Every time a person took a marketing action (download of a white paper, filled out a form, registered for an event), they were entered into the CRM system as a new lead. It was closer to 800-1,000 per month.

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Complete On-Site Technical SEO Checklist

seo.co

A plan for creating effective copy. Product name] side effects. If you can rank for buying keywords, and you have effective sales copy, your ranking will be profitable. You don’t need to copy your competitors; you can’t know if their methods are effective. You could publish a white paper on the benefits of eating quinoa.

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What Is A/B SEO Testing?

Single Grain

Group A sees your standard page with a 150-word product description; Group B is redirected to a duplicate of the page with a 400-word product description. 9 Effective SEO Techniques to Drive Organic Traffic in 2019. The answer is simple: Don’t index the duplicate pages. In fact, Etsy did an SEO test similar to this.

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International SEO: How to Optimize Your Website to Capture a Global Audience

Single Grain

Before you can effectively plan your SEO strategy, you need find the websites that are currently ranking higher in your target countries. To perform effective international SEO competitor analysis, enter your competitor domain in the Domain Overview section: You will see lots of data. For example, webinars, white papers, emails, etc.,

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