What Do You Need for Successful Nurturing?
ANNUITAS
OCTOBER 6, 2010
While email can be effective, it should not be the only mechanism by which you deliver your message. Every time a person took a marketing action (download of a white paper, filled out a form, registered for an event), they were entered into the CRM system as a new lead. It was closer to 800-1,000 per month.
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