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How to adapt your marketing for the new era of data analytics by Salesforce

Martech

However, the downstream effects of increased data collection restrictions mean various metrics — like open rates and measurement methods used to benchmark success — are no longer reliable. Last year, 83% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 68% in 2021.

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(Im)proving Content’s Impact Using Marketing Data Analytics

Contently

Marketers can de-emphasize poorly performing platforms and formats and invest more in higher-performing alternatives. You need to track it over time, clean the data, de-duplicate it, and validate that it complies with your organization’s governance policies. That can increase the ROI from content marketing.

Analytics 117
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Technical SEO 101: 8 Methods for Improving Technical SEO

seo.co

A clean, effective sitemap is critical to optimizing on-page and on-site SEO. There are three main ways to optimize your content for SEO in this regard: Remove duplicate content. If you have duplicate content or thin content, those are the most important areas to focus on first. Duplicate content. Set canonical URLs.

SEO 105
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Adapt Your Marketing Data Analytics for a New Era of Customer Privacy

Salesforce Marketing Cloud

However, the downstream effects of increased data collection restrictions mean various metrics, like open rates and measurement methods used to benchmark success, are no longer reliable. Last year, 68% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 31% in 2018.

Privacy 98
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7 Ways to Improve Your Lead Management Process

Zoominfo

Lead management allows your business to effectively organize and nurture leads throughout the buyer’s journey, and improve your response time to sales-ready leads. First and foremost, effective lead management requires a deep understanding of the characteristics that make a prospect an ideal fit for your products and services.

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27 RevOps best practices for driving revenue growth

Rev

Align sales and marketing processes to avoid duplication of efforts and ensure a cohesive end-to-end customer experience. Ensure sales and marketing teams are aligned and working towards common goals, so that leads get effectively passed from one team to the other. Consider implementing new solutions as appropriate.

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What’s New with Albacross in April

Albacross

Now you can map fields for record matching and de-duplication checks using all Albacross data points (e.g., The new record matching mechanism eliminates duplicates and ensures data accuracy. In other words: more effective segments in less time. ?? We’ve enhanced the record matching process for Hubspot users.