markempa

MARCH 30, 2007

You will most certainly need their expertise in massaging and de-duping the data. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Heinz Marketing

AUGUST 5, 2021

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. ABM really thrives from a highly-targeted, personalized approach.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

Zoominfo

APRIL 23, 2020

You may think that a motivated sales team can easily conduct manual data mining by searching job titles and company info via Google or LinkedIn. How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If Sloppy Databases Are a Waste of Time. Why is this important?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

You may think that a motivated sales team can easily conduct manual data mining by searching job titles and company info via Google or LinkedIn. How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If What is data quality, and why is it important for sales and marketing?

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Engagio

OCTOBER 20, 2020

Reps can manually find contacts by looking through social networks (LinkedIn and Twitter at the very least), a company’s website, meetups or conferences, and blogs, forums, or discussion boards to name a few. Some of the hardest working reps get creative and learn to exploit tools and hacks to begin to automate some of this manual work.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

Reps can manually find contacts by looking through social networks (LinkedIn and Twitter at the very least), a company’s website, meetups or conferences, and blogs, forums or discussions boards to name a few. Some of the hardest working reps get creative and learn to exploit tools and hacks to begin to automate some of this manual work.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52