Database Marketing Lead Nurturing Practices Twitter 
The Point
JULY 13, 2012
Which leads to another question: do certain types of campaigns even need an offer in the first place? Take lead nurturing : is it strictly essential that every lead nurturing touch include a specific, gated, call to action? I have my concerns, however, about extending it to lead nurturing and the email medium.
The Point
SEPTEMBER 6, 2011
When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia.
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The Point
OCTOBER 14, 2010
Here are 21 of the more useful, practical or inspiring ideas on lead nurturing, content marketing and demand generation that I heard: 1. Enable sales reps to turn off lead nurturing for specific prospects from within the CRM system. I’m just not sure the rest of us are quite there yet.
Oktopost
JULY 20, 2023
The introduction of CRM happened way back in the 1980s, when databases were just starting to make the rounds in the corporate world. These days, very few salespeople can do without a CRM to track every phone call, email, or chat between the business and a promising lead as it moves through the funnel.
Online Marketing Institute
JULY 31, 2009
Synchronizing prospect and opportunity databases is key. The data has to flow back and forth and not dirty up the pipeline with raw leads. Must include some sort of dashboard for everyone to access internally. 6) SFA integration — ditto the above.
Adobe Experience Cloud Blog
SEPTEMBER 26, 2013
Did a consumer mention your company on Twitter? At Marketo, we found that our lead nurturing campaigns that use behavioral targeting have 57% higher open rates , 59% better click-to-open rates, and a whopping 147% higher overall click rate. Email Marketing' Who responds frequently, who rarely interacts?
Online Marketing Institute
JULY 31, 2009
They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.
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