Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Why is Database Marketing Important for ROI? Optimization and Testing.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

SalesIntel

APRIL 21, 2021

To ensure that marketers and sales professionals can identify and reach the right leads at the right time, data cleansing and data enrichment are the two most commonly used methods to have accurate contacts for outreach. Be confident that the data they are working with is reliable and up-to-date. Keeping it Simple With SalesIntel.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Top of Funnel 95

Valasys

AUGUST 29, 2023

AI-based account segmentation in ABM introduces the concept of using advanced artificial intelligence and machine learning algorithms to automate and optimize the process of identifying high-potential accounts. This involves gathering data from various sources, such as CRM systems, marketing automation platforms, and external databases.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

Biznology

JUNE 29, 2017

Customer value, using indicators like RFM, cumulative margins, or intent signals. Your database marketing partner can add data points to your customer record that will suggest effective reactivation strategies. Optimize your reactivation program with testing. Product usage. Use proven offers.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196

SalesIntel

FEBRUARY 28, 2024

Clearbit interacts with your existing IT stack to offer your marketing, sales, and analytics teams consistent, up-to-date data. Main features: 250 public and private data sources 100+ business-to-business characteristics Website intent signal optimization Social media advertisements are immediately synchronized.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

SalesIntel

FEBRUARY 14, 2023

Clearbit interacts with your existing IT stack to offer your marketing, sales, and analytics teams consistent, up-to-date data. Main features: 250 public and private data sources 100+ business-to-business characteristics Website intent signal optimization Social media advertisements are immediately synchronized.

B2B Marketing 52

B2B Marketing Zoominfo Lead Ranking Ideal Customer Profiles 52