Directive Agency

MARCH 27, 2017

Your social media presence is one of the most important parts of your marketing strategy, which is why Dave Kerpen’s book focuses heavily on creating a “likeable” social media presence. The Fundamentals of Business to Business Sales and Marketing by John M. Business to Business Marketing: A Step By Step Guide by Ray Wright.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

Convince & Convert

SEPTEMBER 14, 2010

But unless it’s a very enlightened company, the “generation of product improvement ideas&# alone is not a very compelling “give me budget dollars to work on this program&# argument – at least not over the long term. And of course product improvement ideas are important.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. link] [link] Jeff Deibel Consumers generated over 500billion online impressions about products. link] [link] Jeff Deibel Consumers generated over 500billion online impressions about products. population.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I’m sure this post will generate its fair share of comments, outrage, and controversy.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

AUGUST 2, 2012

Our friends at Janrain , all kinds of interesting social signing and social media database marketing. But the opportunity for scale is getting your customers to do your jobs for you as advocates, or through word of mouth or sharing , so maybe that’s perhaps the lens that Reggie’s thinking about.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Heinz Marketing

FEBRUARY 8, 2021

If this is a marketing exercise, you’re neutering its impact from the beginning. There’s a reason why everybody has adopted account-based, but traditional demand generation is fishing with a net, whereas account-based marketing is fishing with a spear. The account-based revolution isn’t over. Matt: Yeah.

Account Based Marketing 101

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 101

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40