Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? DiscoverOrg – Has depth of data for verticals, locations, and contacts.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

PureB2B

DECEMBER 5, 2019

Data is a prime asset in marketing as it can boost the performance of marketing and sales. In a hyper-competitive economy, analysis driven by data can help develop strategies and efficient activities that will catch your target market interest and improve both bottom-line and top-line figures.

B2B 62

B2B Validation Sales Qualified Leads Verticals 62

The Point

SEPTEMBER 6, 2011

The company must direct end user inquiries promptly and efficiently to the sales channel, while responding to prospective partners and end users with a message tailored to iDirect’s specific experience in that company’s market. All this presents real challenges for both demand generation and lead management.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

ViewPoint

JUNE 15, 2018

Tools like CRM or marketing automation or project management software provide no clear vision for enabling disparate departments in busy companies to work in concert toward the main objectives—being efficient about increasing revenue. Marketing Measurement.

Cost 136

Cost Forecasting Work Management Marketing Automation Services 136

Convince & Convert

APRIL 28, 2010

link] Targeting them can increase reach, efficiency [link] Brenna Holmes RT @clarashih: 80% brand impressions come from 16% population- boost your brand by focusing on these key influencers! link] Targeting them can increase reach, efficiency #socialmedia #sm #smo [link] SharpConsultingGroup Where to find your biggest fans (influentials)?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150