Martech Advisor

NOVEMBER 18, 2019

Marketers are feeling more pressure to enhance the customer experience and deliver differentiation throughout the full life cycle from prospect to customer to loyalty and win-back. It may be easy to forget that database marketing was born to power direct mail, and modern CRM is an evolution of database marketing.

CRM 66

CRM Database Marketing Acquisitions Loyalty 66

Porch Group Media

AUGUST 4, 2020

To achieve marketing objectives, marketers have increased spend in several key areas including: 56% – Site/Mobile Chat 55% – Mobile App Functionality 51% – email 50% – Video 47% – DMP 47% – Marketing Database.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

The Point

JUNE 1, 2010

HS: What objectives do marketers typically have in mind when developing games for advertising purposes? Customer loyalty? Also, games are best viewed not as a standalone medium but rather as a complementary tactic to your other marketing efforts. How should B2B companies consider incorporating games into their marketing mix?

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

PureB2B

OCTOBER 16, 2016

In recent years, marketing has come to rely on the input of big data in order to create compelling strategies and to launch sure-fire new campaigns. B2B data and database marketing are now an integral part of virtually every decision-making process. Monitor Marketing ROI. Promote customer loyalty.

Marketing Management 62

Marketing Management Peer-to-peer Cross-Selling Loyalty 62

PureB2B

OCTOBER 16, 2016

In recent years, marketing has come to rely on the input of big data in order to create compelling strategies and to launch sure-fire new campaigns. B2B data and database marketing are now an integral part of virtually every decision-making process. Monitor Marketing ROI. Promote customer loyalty.

Marketing Management 62

Marketing Management Peer-to-peer Cross-Selling Loyalty 62

Convince & Convert

APRIL 28, 2010

First blush, I'd want to differentiate between marketing to this influencers and communicating with them. I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&#

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147