Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? External databases can be created or obtained from a variety of data providers.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Digital B2B Marketing

APRIL 20, 2016

2015 seemed like a breakout year for account-based advertising, with a flurry of account-based advertising offerings hitting the market. Interest in account-based advertising is, no surprise, following the adoption of account-based marketing. IP Targeting.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising DemandBase 100

Heinz Marketing

FEBRUARY 8, 2021

” and our guest is Jon Miller , CMO at Demandbase. If this is a marketing exercise, you’re neutering its impact from the beginning. The account-based revolution isn’t over. Is there some way to bring the engage-ability of inbounds with the precision and targeting of ABM? Jon: Thank you very much.

Account Based Marketing 98

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 98