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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more! That’s all it takes!

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As marketers, we use offers and other incentives to get them to give up their contact info.

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Sales Pipeline Radio, Episode 234: Q & A with Jon Miller @jonmiller

Heinz Marketing

This week’s show is called “ He Predicted Marketing Automation and ABM. ” and our guest is Jon Miller , CMO at Demandbase. If this is a marketing exercise, you’re neutering its impact from the beginning. ” To Engagio, to Demandbase. What’s Next?! I ask Jon how do we get beyond ABM?

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How Account Based Advertising Really Works

Digital B2B Marketing

2015 seemed like a breakout year for account-based advertising, with a flurry of account-based advertising offerings hitting the market. Interest in account-based advertising is, no surprise, following the adoption of account-based marketing. Any marketer with a sizable database can onboard data. IP Targeting.