Martech

MARCH 11, 2024

Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Data hygiene is more than just cleaning and organizing your customer data. Schedule your data hygiene regularly (e.g.,

Cost per Acquisition 122

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 122

Bluetext

JULY 6, 2020

These protections apply to all persons browsing within or originating from the European Union. . The term “personal data” is not synonymous with “personally identifiable information”, or PII. PII does not have to be context-specific to be regulated, in contrast, the GDPR emphasizes the consumer risks of data aggregation.

Privacy 47

Privacy Privacy Policies Privacy Protection Paid Search Agency 47

ClickZ

OCTOBER 23, 2019

In most enterprises, privacy is a growing concern, and in the wake of massive data breaches, rapidly evolving privacy regulations, and increasingly expensive fines, we typically see departments such as legal, compliance, security and IT working together to develop a data privacy protection strategy.

Privacy Protection 75

Privacy Protection Privacy Enterprise Management Work Management 75

Litmus

JUNE 10, 2024

But you can do a surprising amount of personalization without needing to build your own big data apparatus or storm the engineering department—here’s how you can enhance your email marketing personalization and meet your customers at every phase of their journey.

Personalization 69

Personalization Privacy Protection Data Hygiene Paid Search Agency 69

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Consider removing Personally Identifiable Information (PII).

Privacy 105

Privacy Opt-out Contingency Planning Opt-in 105

Litmus

MARCH 8, 2024

Whether you’re new to email marketing or need a refresher—we made it easy for you to get informed and prepare for the future. Foundations of Email Privacy Whether you’re new to email marketing or a seasoned pro, you have to be on top of privacy matters. We’ve made it easy to get informed in just four lessons.

Privacy 92

Privacy Marketing AI Email Marketing Data Hygiene 92