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Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Martech

Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Data hygiene is more than just cleaning and organizing your customer data. Schedule your data hygiene regularly (e.g.,

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Data Privacy 101: Considerations and Why You Should Care

Bluetext

The privacy policy strengthens the protections set in 1995, adding requirements for greater transparency and disclosure to users, in addition to modernizing the “ cookie law ” of 2002. These protections apply to all persons browsing within or originating from the European Union. .

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Why CMOs should embrace data privacy protection

ClickZ

In most enterprises, privacy is a growing concern, and in the wake of massive data breaches, rapidly evolving privacy regulations, and increasingly expensive fines, we typically see departments such as legal, compliance, security and IT working together to develop a data privacy protection strategy.

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Foundations of Data Privacy in Email Marketing

Litmus

Whether you’re new to email marketing or need a refresher—we made it easy for you to get informed and prepare for the future. Foundations of Email Privacy Whether you’re new to email marketing or a seasoned pro, you have to be on top of privacy matters. We’ve made it easy to get informed in just four lessons.

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