Zoominfo

FEBRUARY 12, 2019

It answers the question: “What do I do with leads who are qualified, but not yet ready to make a purchase?”. Nurtured leads make 47% larger purchase than non-nurtured leads. As a marketer, you can get lead management exactly right and still see terrible results if you don’t prioritize data hygiene.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Rev

FEBRUARY 15, 2023

Align sales and marketing processes to avoid duplication of efforts and ensure a cohesive end-to-end customer experience. Implement a lead scoring system to prioritize leads based on their fit and purchase readiness. Stay organized with clear documentation of processes, roles and responsibilities for the GTM teams.

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

Zoominfo

FEBRUARY 12, 2019

It answers the question: “What do I do with leads who are qualified, but not yet ready to make a purchase?” Nurtured leads make 47% larger purchase than non-nurtured leads. As a marketer, you can get lead management exactly right and still see terrible results if you don’t prioritize data hygiene.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

SalesIntel

FEBRUARY 8, 2023

Marketing and sales departments frequently work with their own data sets, knowledge, and procedures, while customer service teams create distinct customer experiences from marketing and sales. Data that is duplicated, erroneous, and harmful to your success. Typically, data is manually inputted at some point during the trip.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Zoominfo

APRIL 27, 2022

How to remain within data privacy regulations: Disorderly databases are the most likely candidates to house insecure data. There are several data hygiene practices you can implement to combat insecure data. Inconsistent Data Inconsistent or non-standardized data looks different, but represents the same thing.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Convince & Convert

APRIL 22, 2016

Add to that the fact that most lead lists can be up to 15 months old at the time of generation or purchase, and cleaning out data immediately becomes a clear priority. Without clean data, there is simply no way you can have dynamic, engaging, and (most importantly) personalized marketing. Avoid Duplicate Leads.

De-duplication 100

De-duplication Lead Scoring Lead Ranking Leads 100