Data Hygiene Database Marketing Marketing Management Segmentation 
Biznology
MAY 28, 2014
Are you happy with the quality of the information in your marketing database? A new report from NetProspex confirms: 64% of company records in the database of a typical B2B marketer have no phone number attached. Pretty much eliminates phone as a reliable communications medium, doesn’t it? Probably not.
Biznology
JANUARY 30, 2015
Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. Our legacy databases are not as robust as we need. To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. It’s a never-ending battle.
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The Point
DECEMBER 15, 2020
A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended”? Over time, an accumulation of stale, non-responsive leads can bump you to a higher pricing tier for your CRM or marketing automation license. . What best practices should we put in place?
Biznology
JUNE 29, 2017
Here’s a roundup of the ten most effective practices today, in both business and consumer markets. And don’t forget to set aside some budget for ongoing retention and reactivation marketing. Early action is arguably the single most effective technique in reactivation marketing. It’s the best money you can spend. . Move quickly.
The Point
OCTOBER 3, 2012
Most commonly, companies looking to clean up CRM data turn to database providers like ZoomInfo, Data.com , and InsideView to append and replace outdated contact information. And whereas these services have value, no one provider has 100% coverage (meaning some contact data will go stale, regardless).
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