ANNUITAS

OCTOBER 6, 2010

It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. The best success with nurturing will come when you understand the buying phases of your customers and prospects and develop a nurture program that aligns to those phases.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

markempa

MARCH 30, 2007

The goal is not to try to buy the biggest list possible, but instead build the most relevant list possible based your ideal customer profile. You will most certainly need their expertise in massaging and de-duping the data. Most of the time, I’ve found the answer is "no.” So where should you start?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Ranking 120

Zoominfo

APRIL 23, 2020

Role of Sales Intelligence In: Data Quality and Management Creating an Ideal Customer Profile Lead Generation The Technology Stack & Intent Data. Validity : Does the data conform to a common syntax? A Data-Based Ideal Customer Profile. Data Quality and Management. Uniqueness : Are there duplicate records?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

markempa

JULY 22, 2012

What does it mean to “enrich data” and “merge/de-dupe”? A customer relationship management system (CRM), or simply an Excel spreadsheet if you can’t afford a CRM, provides a single, central location to store customer information so you can update it easily and ensure accuracy. How do I know if I’m nurturing?

Lead Ranking 120

Lead Ranking Lead Scoring De-duping Optimization 120

DiscoverOrg

MAY 7, 2019

Creating an Ideal Customer Profile. Validity : Does the data conform to a common syntax? Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. A data-based Ideal Customer Profile. Lead generation. Using the technology stack.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Adobe Experience Cloud Blog

MARCH 20, 2013

Customers are now the majority of the way through the buyer’s journey before connecting with sales, which is why it’s vital to engage your sales team as you define what key messages will help develop the conversation. Marketing personas are imaginary versions of your prospects, customers, influencers and users.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Practices 48