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Turn Your Blog into a Lead Generating Machine

PureB2B

Sure, there’s software that can pull content off the internet for you. Which means that you’re likely to end up with sub-par or duplicate content which can come off as spammy. That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing.

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Expert Interview Series: Mike Moran of Biznology on How to Excel at Digital Marketing for B2B Businesses

Leadspace

Mike Moran is the co-author of the book on Content Marketing and Big Data, Outside-In Marketing. One of the initial reasons you started Bizology is that, traditionally, B2B companies tend to have little marketing experience of any kind. You can see more from Mike Moran at Biznology.com.

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How to Turn Your Blog into a Lead Generating Machine

PureB2B

Sure, there’s software that can pull content off the internet for you. Which means that you’re likely to end up with sub-par or duplicate content which can come off as spammy. That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing.

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Unify Your Publishing Database to Turbocharge Your ROI

Hubspot

Publishers have faced several challenges with the explosion of digital media over the past ten years. Despite the challenge this presents, the opportunity here is HUGE if you can wrangle together a system that combines these silos into one unified database. Here are some tips to help you build a powerful unified database.

ROI 28
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Don’t Run A Railroad: Why Publishers Need to Think Like Marketers

Hubspot

There is a fundamental disconnect between what many publishers sell, and what their customers want. Publishers value and sell reach and demographics while their customers value and need campaigns that measurably increase sales pipelines. Railroads and the Evolution of the Publishing Industry.

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The Ultimate Guide to Interactive Marketing

SnapApp

Content marketing is all the rage today. Ok that one may be a bit of a stretch, but the awareness of content marketing is at a fever pitch. The market is so saturated it's becoming harder and harder to break through the noise and engaged readers. . Truth is: Content marketing needs a makeover.