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Turn Your Blog into a Lead Generating Machine

PureB2B

In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Build Authority and Establish Trust. Generate Quality Leads.

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Expert Interview Series: Mike Moran of Biznology on How to Excel at Digital Marketing for B2B Businesses

Leadspace

Mike Moran is the co-author of the book on Content Marketing and Big Data, Outside-In Marketing. One of the initial reasons you started Bizology is that, traditionally, B2B companies tend to have little marketing experience of any kind. These are great days to be a B2B marketer. Mike Moran of Biznology.

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Unify Your Publishing Database to Turbocharge Your ROI

Hubspot

Publishers have faced several challenges with the explosion of digital media over the past ten years. Event attendees are likely on a spreadsheet in the marketing department. Here are some tips to help you build a powerful unified database. Grow Your Email Database by 4x.

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How to Turn Your Blog into a Lead Generating Machine

PureB2B

In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. You might even be charged with copyright infringement!

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Don’t Run A Railroad: Why Publishers Need to Think Like Marketers

Hubspot

There is a fundamental disconnect between what many publishers sell, and what their customers want. Publishers value and sell reach and demographics while their customers value and need campaigns that measurably increase sales pipelines. Railroads and the Evolution of the Publishing Industry. Yes, this can be done.

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The Ultimate Guide to Interactive Marketing

SnapApp

Content marketing is all the rage today. Ok that one may be a bit of a stretch, but the awareness of content marketing is at a fever pitch. The market is so saturated it's becoming harder and harder to break through the noise and engaged readers. . I mean, there are over 4 million blog posts published every single day.