Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity
Adobe Experience Cloud Blog
APRIL 25, 2017
Go curate the experience for the buyer. Steve shared that engagement is curating a personalized and meaningful experience and that we need to put all our energy into making our share of the finite buyer attention as meaningful as possible. Our engagement over time needs to be more scarce, and frankly more valuable. Advocacy is earned.
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