8 Ways to Get Executive Buy-In for Larger Email Marketing Budgets, Besides ROI
Litmus
DECEMBER 18, 2023
We’d all like to say our team’s decision-making is perfectly rational and organized…but it isn’t. Executive buy-in is a term for having support from your executive team or leadership for a decision. Why is executive ‘buy-in’ important for email marketing? What influences email marketing budgets?
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