Tony Zambito

MAY 17, 2021

Jon Miller, chief marketing and product officer of Demandbase is advocating for ABX. Average deal sizes increase, average revenue per account increases, and there are greater cross-selling opportunities per account. A response to the challenges and limitations of viewing ABM through the lenses of marketing only.

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DemandBase

MAY 26, 2020

We will be diving into topics important to sales teams, such as humanizing the selling process, outreach strategies with buying committees, and ways you can use Demandbase daily to power your selling. With ABM, intent signals run deep. Happy selling! So get excited and make sure to check in each month!

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TrustRadius Marketing

OCTOBER 3, 2022

Learn about the types of intent data sources and which ones are best for retaining, expanding, cross-selling, and up-selling existing accounts. . Types of intent data sources. First-party intent data is collected directly from an organization’s own web properties.

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Intent Data Intent Top of Funnel Enterprise Management 52

Engagio

DECEMBER 28, 2020

A few ideas for folks to try: tactile marketing automation coined by our friends PFL, physical direct mail accompanying video calls like that of Demandbase’s great launch party, and video challenges like we did here internally Marvel Marketers. We’ll see investment in real customer marketing, not just cross- or upsell.

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TrustRadius Marketing

OCTOBER 3, 2022

Downstream intent data has applications throughout the buyer’s journey, including finding new deals, accelerating deal cycles, increasing win rates, retaining customers, and finding opportunities to grow the business through cross-selling and upselling. Lead scoring is useful for leveraging intent data in an ABM program.

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Intent Data Top of Funnel Intent Work Management 52

Heinz Marketing

AUGUST 30, 2021

This week’s show is called “ The Evolution of Successful Social Selling ” and our guest is Jamie Shanks , CEO @ Sales for Life and Pipeline Signals. Sort of when lots of people say that they were the godfather of social selling, you were there at the start. You can even ask Alexa!

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Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 117

DemandBase

SEPTEMBER 17, 2018

Here are five sessions Demandbase is participating in which you can bookmark on your Agenda Builder: Full-Funnel ABM: Aligning Across Your Tech Stack. Join us to learn how Demandbase, Pardot and Salesforce join forces to help customers create wildly successful ABM strategies. Date: Tuesday, September 25. Time: 9:00 AM – 9:40 AM.

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