Customer Experience Matrix

APRIL 24, 2008

During the import process, it does calculations including RFM (recency, frequency, monetary value) scoring, Lifetime Value, response attribution, promotion profitability, and cross-purchases ratios between product pairs. Cross sell reports show the percentage of customers who bought specific pairs of products.

Enterprise Management 120

Enterprise Management Marketing Management Software Cross-Selling 120

NetLine

JANUARY 23, 2020

The KPIs used to measure content performance are response rate, # of responses from target accounts, # of target titles which downloaded the assets. They are used within Customer Acquisition campaigns, Upsell-Cross Sell Campaigns, and Pipeline Acceleration Campaigns.

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

Hubspot

MAY 28, 2012

Study after study shows that email response rates decline over the age of the lead. In fact, in his " Science of Timing " research, HubSpot Social Media Scientist Dan Zarrella discovered that there is a positive correlation between subscriber recency and click-through rate , one of the key metrics of engagement.

Work Management 28

Work Management Marketing Management Lead Management Lead Scoring 28

Biznology

JANUARY 5, 2015

Unfortunately these systems are nothing more than repositories of registration data, and do not provide the capability to perform analytics on the campaign results of cross channel and multiple communications. The value of this data is its recency and accuracy, which is usually a problem with B2B data and lists. Like this post?

Trade Show 80

Trade Show Co-Registration Cost Per Thousand CPM 80