Remove event-management-software
article thumbnail

5 leading providers of enterprise marketing automation solutions

ClickZ

The global marketing automation software market was $2.4 What is marketing automation software? Any tool that helps streamline your marketing processes is considered marketing automation software. Enterprise-level marketing automation software comes with many bells and whistles. billion by 2026.

article thumbnail

It’s An Open Platform World. HubSpot’s Growing App Ecosystem Helps You Thrive In It.

Hubspot

Software has eaten the world, as Marc Andreessen predicted eight years ago. And these stacks are growing, even in the SMB space. Here is just a sample of the categories our partner ecosystem powers: Event management. Loyalty program management. Influencer management. RFP response management.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sales and Marketing Alignment - How it Helps Avoid ABM Failure

Strategic-IC

Marketing continues, in a large part, to be responsible for brand, content, events, and campaigns that generate leads, etc. When the Sales and Marketing teams are looking at the same metrics and trying to hit the same North Star, lots of other pieces of ABM fall into place - Samantha Mayer, SMB and Pardot Growth Marketing, Salesforce Pardot.

article thumbnail

Sales and Marketing Alignment - How it Helps Avoid ABM Failure

Strategic-IC

Marketing continues, in a large part, to be responsible for brand, content, events, and campaigns that generate leads, etc. When the Sales and Marketing teams are looking at the same metrics and trying to hit the same North Star, lots of other pieces of ABM fall into place - Samantha Mayer, SMB and Pardot Growth Marketing, Salesforce Pardot.

article thumbnail

Digital Marketing for Small Business: Here’s How You Can Do It

Salesforce Marketing Cloud

Digital marketing for small businesses can be tricky at first, but it’s a crucial skill that helps SMBs connect with their community and customers. According to our research , 67% of SMB leaders say community support has been important to their company’s survival. Being an SMB has its challenges. Here’s how you can get started.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. link] Alasdair Munn Good post.

article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. HubSpot has APIs that developers use to get information from our software into theirs. CMS: Content Management System. CRM: Customer Relationship Management.