Problems with "Naked" CRM Systems
WebMarketCentral
AUGUST 24, 2006
Ardath Albee of Einsof has released a new e-book titled " Why Naked CRM Systems Don't Work." Marketing develops collateral materials to help sales; sales reps feel they don't have the right materials. Sales people quickly drop leads that aren't hot; marketing loses track of these leads and can't adequately nurture them. -
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