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Marketing your business model: the killer differentiator

Velocity Partners

We already had smartphones, apps, maps, GPS, messaging, booking, ratings/reviews, CRM and content merchandising software. If you’re company has a new model (not just new products or services), it really pays to understand the marketing implications. Did they actually invent any new tech that didn’t already exist?

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New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM. In other words, although GreenRope describes itself as “CRM and marketing automation,” it actually extends beyond those functions to manage activities throughout the business.

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Get These B2B Video Secrets – Before They Self-Destruct!

Vidyard

But it can also move a ton of product, if there’s video involved. In a recent Amazon @deals promotion, one electronics manufacturer added a video to their previously text-only tweet, and unit sales of the promoted product shot up 297%. Or kick him out of their office. I swear, they’ll even buy things on the Internet.

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300 Women Making An Impact In B2B SaaS

SalesIntel

An advocate for a gender-equitable tech industry, Aartii authored a research paper on the underrepresentation of women in AI and engineering in 2019. Women are shaping the future of B2B SaaS, driving innovation, and fostering growth with empathy and expertise. At SalesIntel, we believe their impact deserves recognition year-round.

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The Ultimate Beginner’s Guide to Content Marketing [2023]

Optinmonster

It’s all about telling your target audience about your products and services so they want to become customers. Are you using content marketing effectively to reach your customers and grow your business? These days, content is one of the best ways to raise brand awareness among a targeted audience. There’s just one problem.