Treehouse Interactive MarketingView Combines Demand Generation with Campaign ROI Tracking
Customer Experience Matrix
MARCH 18, 2009
It’s actually quite a long story, dating back to the company’s initial sales automation system in 1997, followed by its MarketingView demand generation product in 1999. I was just discussing this recently with another vendor who also gives everybody their own IP address, and it seems the cost is quite minimal.
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