Remove CRM Remove De-duplication Remove Purchase Remove Training
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The Best Marketo Add-Ons for SMB

SmartBug Media

Once your team is trained, your quick wins are in the bag, and you’ve had a chance to take a breath, it’s time to start building your road map. Sales Insights helps your sales team see Marketo data without leaving your CRM. De-duplicate your leads. ABM pulls account information from your CRM into Marketo.

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5 Reasons Why Marketing and Sales Technology Just Won’t Work

ANNUITAS

.  These technologies included a marketing automation platform and a CRM system.     They went onto say that they had purchased the automation technology several years ago, but they only used it to send out survey links to customers. .   They used an entirely different system to send emails.  

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Marketing Attribution: 3 Approaches to Proving Content ROI

Content Standard

Was it via list purchase, your company’s website, a webinar, paid social campaign, an event, or some other way? Potential Roadblocks, and How to Overcome Them: Lack of CRM or MAP adoption and compliance for end users. Help drive efficiency with weekly trainings or “tip of the day” emails. Duplicate leads.

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14 Quick Tips for Kick-Ass Lead Management

Hubspot

We definitely recommend de-duplicating leads based on email address at the very least, but you should also verify information such as zip code, phone number, and email address when possible to keep lead records up to date, and thus, functional. Consistently scrub lead data. Ensure Sales keeps an up-to-date database.

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Our Customers Lead the Revolution: A Recap of Day 2’s Events at Our ‘Breakthrough’ Customer Conference

6sense

And were in the Awareness, Consideration, or Decision & Purchase stages. And sales insights are also extracted (digital account insights in SFDC, activated accounts in CRM hosted sales platforms). One key reason for this disconnect is that companies aren’t de-anonymizing critical — yet hidden — buyer intent data.