Remove CRM Remove De-duplication Remove Lead Scoring Remove Rules
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Why We Recommend “Unique” Lead Management

Capstone Insights

In my last post , I framed out the three main lead management approaches in B2B SaaS. and CRM your sales team has ( Salesforce , Dynamics , Oracle Sales Cloud , GoldMine , etc.). As such, when two or more leads or contacts are pulled back from the CRM for the same person (think same email address) they are merged.

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Learn How Commitbiz Improved their Sales Efficiency with LeadSquared

LeadSquared

“In a short span of time, LeadSquared has helped us automate and transform our lead management process. The CRM has also played a critical role in our decision-making with its advanced reports and analytics.” . 15 % Increase in Leads. Contextual Lead Engagement. Lead Enrichment & De-duplication .

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Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management

Capstone Insights

In my last post , I framed out the three main lead management approaches in B2B SaaS. and CRM your sales team has (Salesforce, Dynamics, Oracle Sales Cloud, GoldMine, etc.). As such, when two or more leads or contacts are pulled back from the CRM for the same person (think same email address) they are merged.

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Why Marketing Converts Hates POI, Dislikes Hybrid, and Recommends The “Unique” Lead Management Approach

Capstone Insights

In my last post , I framed out the three main lead management approaches in B2B SaaS. and CRM your sales team has (Salesforce, Dynamics, Oracle Sales Cloud, GoldMine, etc.). As such, when two or more leads or contacts are pulled back from the CRM for the same person (think same email address) they are merged.

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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

They don’t follow the rules; or there are no rules. Give them objective rules to follow. If this group cannot follow the rules, then the rules should be re-evaluated. How do I match and de-duplicate customer records effectively? Data entered by our sales people ends up as mush in our database.

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#AskTeleverde – Retro in Redondo Beach

Televerde

As Bill Gates once said, “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. A successful data strategy consists of de-duplication, cleansing, and appending. Be sure to integrate the contacts in your CRM into your shiny new technology.

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5 Pro Tips for Successful Marketing Automation Implementation

Televerde

As Bill Gates once said, “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. A successful data strategy consists of de-duplication, cleansing, and appending. Be sure to integrate the contacts in your CRM into your shiny new technology.