Why We Recommend “Unique” Lead Management
Capstone Insights
OCTOBER 1, 2017
In my last post , I framed out the three main lead management approaches in B2B SaaS. and CRM your sales team has ( Salesforce , Dynamics , Oracle Sales Cloud , GoldMine , etc.). As such, when two or more leads or contacts are pulled back from the CRM for the same person (think same email address) they are merged.
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