article thumbnail

How to improve marketing ROI with clean data

Martech

Things like missing data, bad or old data, siloed data over to the side, duplicates spanning across multiple systems.” Consolidate duplicate data : Determine what types of duplicate data pieces are within your system, merge them, and set automated de-duplication rules.

article thumbnail

Why We Recommend “Unique” Lead Management

Capstone Insights

In my last post , I framed out the three main lead management approaches in B2B SaaS. Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. lead score change, status value change, or any field value change).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management

Capstone Insights

In my last post , I framed out the three main lead management approaches in B2B SaaS. Data management: Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates.

article thumbnail

6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

They don’t follow the rules; or there are no rules. Give them objective rules to follow. If this group cannot follow the rules, then the rules should be re-evaluated. How do I match and de-duplicate customer records effectively? Data entered by our sales people ends up as mush in our database.

article thumbnail

Why Marketing Converts Hates POI, Dislikes Hybrid, and Recommends The “Unique” Lead Management Approach

Capstone Insights

In my last post , I framed out the three main lead management approaches in B2B SaaS. Data management: Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates.

article thumbnail

Learn How Commitbiz Improved their Sales Efficiency with LeadSquared

LeadSquared

“In a short span of time, LeadSquared has helped us automate and transform our lead management process. 15 % Increase in Leads. Contextual Lead Engagement. Lead Enrichment & De-duplication . 15 % Increase in Leads. Contextual Lead Engagement. Venkat Teja Project Manager, Commitbiz.

article thumbnail

#AskTeleverde – Retro in Redondo Beach

Televerde

As Bill Gates once said, “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. A successful data strategy consists of de-duplication, cleansing, and appending. Have a clear marketing strategy outlined and defined. Get your data quality down-pat.