CRM De-duping Marketing Management Organic Leads 
ClickZ
JULY 22, 2020
30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. The tools listed here are examples of the technology that exists to help manage and leverage data.
SalesIntel
AUGUST 13, 2021
The percentage of companies that do not assist salespeople in organizing fruitful conversations with prospects is startling. Sales managers want their sales staff to be at their best when they reach out, but there isn’t enough knowledge available to them. According to a CSO Insights report, only 9.7% What is Sales Intelligence?
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SalesIntel
FEBRUARY 8, 2023
Alignment among go-to-market teams has always been difficult. Marketing and sales departments frequently work with their own data sets, knowledge, and procedures, while customer service teams create distinct customer experiences from marketing and sales. Data that is duplicated, erroneous, and harmful to your success.
Engagio
OCTOBER 25, 2017
Many B2B marketing organizations are investigating Account Based Marketing (ABM). Overwhelmed by thoughts of changing their programs and hiring new staff, many marketing leaders put aside their plans. You can call upon your current marketing team to support your strategy. Often, this will be Product Marketing.
Engagio
SEPTEMBER 9, 2020
But finding the right person to lead your ABM team can be the difference between success and failure. In our 2020 ABM Market Research Study, we identified common characteristics of high-performing companies, and one of them was they “have a dedicated ABM leader with ABM in their title.”. Managing your ABM budget.
Adobe Experience Cloud Blog
SEPTEMBER 28, 2012
by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management?
ANNUITAS
OCTOBER 6, 2010
Lead nurturing is a hot topic right now. It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. My personal experience is that marketers definitely want to (and in some cases, are planning to) deploy lead nurturing of some kind.
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