Zoominfo

DECEMBER 12, 2019

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. Sending unsolicited emails isn’t the same as sending spam – but if you do send cold emails, you’ll want to take precautions to avoid spam traps. Clean out inactive contacts in your CRM and marketing automation tool.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Litmus

APRIL 25, 2022

We have outlined the top five priorities for successful email marketing programs to help create consistency and conversions. Email deliverability. Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam. Conduct an email deliverability audit.

Email Marketing 98

Email Marketing Deliverability CAN-SPAM Data Hygiene 98

DiscoverOrg

JUNE 9, 2017

While it’s impossible to avoid them entirely, good data hygiene may limit exposure. Unsolicited email isn’t spam – but if you send cold email, you’ll want take precautions to avoid spam traps. A spam trap is a valid, deliverable email address used exclusively to receive unsolicited email.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

SalesIntel

AUGUST 4, 2021

Reaching out to the companies that need your solution requires reliable and accurate data, especially when the competitors are ready to grab any opportunity. However, data quality is one of the major roadblocks for cybersecurity marketers and sales professionals. Bad CRM data can hurt your business in many ways.

CRM 52

CRM Enterprise Management Business Work Management 52

Martech

SEPTEMBER 21, 2021

Most marketing automation solutions provide tools for email campaign development and execution (including landing pages), as well as lead capture, scoring and nurturing. The platforms also typically provide centralized marketing databases and a basic level of reporting on web traffic, visitor behavior and campaign results.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117

Zoominfo

APRIL 17, 2018

Boasting an ROI of 4400%, or $44 for every $1 spent ( source ), email marketing remains the go-to channel for leading organizations. But, no matter how detailed or personalized your email campaigns are, they’ll inevitably fail if you don’t take the appropriate steps to maintain your email lists. from entering your CRM.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

Zoominfo

FEBRUARY 6, 2019

Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

Data Hygiene 178

Data Hygiene Zoominfo Lead Scoring Lead Ranking 178