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The 6th Annual MarketingSherpa B2B Marketing Summit in San Francisco

Adobe Experience Cloud Blog

See if I can use creative emails and offers to ‘Wake the Dead’ including the use of free offers to encourage response . Leverage it in multiple ways and find creative ways to produce it at a lower cost. And Amy Hawthorne of Reachforce told me about new content on the Reachforce blog, The B2B Lead.

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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

Not having an accurate picture of your database Did you have an email campaign this year that received a lower than expected response and blamed the creative or the offer on the poor results? If you have an automated program in place, look at ways that it can be adjusted to get an even higher response.

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6 Practical Account-Based Marketing (ABM) Strategies for Small Businesses

Terminus

Vendors such as Reachforce , for example, can create lists in Salesforce based on individuals’ roles or responsibilities, and they also make sure that these contacts are still active. With some creativity, analytics, smart strategy, and right tools, account-based marketing can change the game altogether for small businesses!

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Three Data Opportunities B2B Marketers Are Missing Today

Digital B2B Marketing

Potential providers: Dun & Bradstreet , Reachforce , Madison Logic. Each site or placement is generally assigned one or multiple ads, allowing some tailoring of creative. For example: You can serve specific creative to people who have previously been to your site (or certain sections of your site) within your primary media plan.

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Top 10 Demand Generation Resolutions for 2014

The Point

is not a question to be asking in the creative process. Besides, good content will fuel demand gen success much more quickly than clever creative. Segmenting your campaign into different target groups doesn’t have to mean entirely new creative; even a sentence or two can help an email be more relevant to an individual recipient.

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The 2010 marketing technology proto-landscape did consolidate by 61%

chiefmartech

But it’s also interesting to see the smaller ones, such as ClickTale, Demandbase, Kissmetrics, Monetate, Moz, ReachForce, SiteSpect, SugarCRM, Wingify, and WordStream that have carved out and sustained well-known brands for over 8 years — no small feat. Was this Martechaggedon?

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How to Drive Your Marketing Automation Strategy Forward

Content Standard

If so, read on to learn how you can pair your MAP knowledge with your content marketing strategy to get the most out of your creative assets. Consider working with a partner who can connect you with the right creative talent to maximize the use of your MAP solution. Are these objectives on your 2015 road map?