Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

Some of my to-dos from the event include (though I have many more): Look into what is happening with leads that have not responded. See if I can use creative emails and offers to ‘Wake the Dead’ including the use of free offers to encourage response . Leverage it in multiple ways and find creative ways to produce it at a lower cost.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

The Point

JANUARY 6, 2014

is not a question to be asking in the creative process. Besides, good content will fuel demand gen success much more quickly than clever creative. Segmenting your campaign into different target groups doesn’t have to mean entirely new creative; even a sentence or two can help an email be more relevant to an individual recipient.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Account-Based Marketing offers unified lead and account-based strategies.

Marketing Automation Services 121

Marketing Automation Services Enterprise Management Work Management Marketing Management 121