The Point

JANUARY 6, 2014

is not a question to be asking in the creative process. Besides, good content will fuel demand gen success much more quickly than clever creative. Segmenting your campaign into different target groups doesn’t have to mean entirely new creative; even a sentence or two can help an email be more relevant to an individual recipient.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Content Standard

JANUARY 9, 2015

If so, read on to learn how you can pair your MAP knowledge with your content marketing strategy to get the most out of your creative assets. Sending personalized emails to niche segments will activate leads and cause more of them to convert, compared to mass emails to your entire database. Lead Nurturing with Emails.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

Online Marketing Institute

JULY 31, 2009

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. We marketers are good at creating campaigns. We're exceptionally creative. Positioning yourselves as “lead management” does not help differentiate what you REALLY do.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40