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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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It’s best to look at this when you’re experimenting with several ads, creative, etc., Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend. A good CPO is different for every company and should be based on your unit economics.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

It’s best to look at this when you’re experimenting with several ads, creative, etc., Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend. A good CPO is different for every company and should be based on your unit economics.

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The Editor in Chief’s Guide to RebelMouse

RebelMouse

Beautiful Creation and Curation Tools. We also make curation of social content simple. We offer advanced features that are easy to enable and encourage your more curious team members to get creative. Learn More: Beautiful Curation Tools. We give you the tools you need to win the search phrases that matter most.

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The Editor in Chief’s Guide to RebelMouse

RebelMouse

Beautiful Creation and Curation Tools. We also make curation of social content simple. We offer advanced features that are easy to enable and encourage your more curious team members to get creative. Learn More: Beautiful Curation Tools. We give you the tools you need to win the search phrases that matter most.

CPO 40
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The Chief Product Officer's Guide to RebelMouse

RebelMouse

It's why we're proud of what we deliver to product thinkers and fellow creatives on our platform. We're proud that our platform enables and fosters creativity. If you're a CPO, please request a proposal today to see what it'll take to include our publishing platform in your portfolio of game-changing solutions.

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The Chief Product Officer's Guide to RebelMouse

RebelMouse

It's why we're proud of what we deliver to product thinkers and fellow creatives on our platform. We're proud that our platform enables and fosters creativity. If you're a CPO, please request a proposal today to see what it'll take to include our publishing platform in your portfolio of game-changing solutions.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

A digital and advertising strategist, Dan is passionate about new technologies and creativity. Couldn’t name all of our favorite #Nifty50 creative guys, but we think Dan represents all of them for us. Billy Mitchell is a partner and senior creative director at MLT Creative , an Atlanta-based B2B marketing agency.

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