Year-end benchmark report: 2H 2018 benchmarks and best practices
Choozle
JANUARY 17, 2019
digital advertising snapshot, eMarketer estimates that more than four of every five digital display ad dollars in the U.S. In addition, more than four-fifths of mobile display and video ad dollars flow through programmatic channels. Mobile display ad spend: $76.17 In-app advertising accounts for 80 percent of mobile buys.
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