The Ultimate B2B Marketing Glossary
Envy
FEBRUARY 13, 2021
It prevents companies from spamming folks with material they didn’t request and also provides limitations on what you can do with user data. PPC ads use CPC, CPA, or CPL to decide how much you'll pay each time. Cost Per Acquisition is the amount you spend to acquire a new lead or make a sale. It's an alternative metric to CPA.
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