multi-touch 
Hubspot
AUGUST 8, 2019
As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. When done right, PPC can earn you quality leads. When done right, PPC can earn you quality leads. Benefits of PPC. In other words, PPC is your shortcut to getting to the top within your niche.
LeadsRX
MARCH 9, 2022
Any-Touch Attribution. Closer-Touch Attribution. First-Touch Attribution. Last-Touch Attribution. Linear Multi-Touch Attribution. Weighted Multi-Touch Attribution. Weighted Multi-Touch Attribution. Algorithmic Multi-Touch Attribution. Cost Per Lead (CPL).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Act-On
FEBRUARY 26, 2024
Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Marketers use different attribution models to assign value to different touch points and calculate ROI. Popular attribution methods include first touch, last touch, and multi-touch.
ClickZ
FEBRUARY 5, 2021
They need the right multi-channel mix of pay-per-click (PPC), display, and social advertising, as well as content that harnesses refined search engine optimization (SEO) practices to increase site rankings for relevant keywords and drive organic traffic. But managing this process effectively is far from straightforward.
Hubspot
MARCH 10, 2016
When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), An example would be tracking a website visitor as they become a lead to the very last touch point when they close as a customer. 24) Cost-per-Lead (CPL). 70) Pay-per-Click (PPC).
Expert insights. Personalized for you.
76 
Let's personalize your content