Adobe Experience Cloud Blog

OCTOBER 5, 2016

When it comes to demand generation, even the most seasoned B2B marketers have fallen into this trap and sabotaged their success without knowing it. Hopefully, I can help you avoid this disaster by shining a light on the most common pitfalls that demand generation marketers may run into. Pre-Existing Biases.

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Cost per Acquisition Top of Funnel 134

Walker Sands

MAY 18, 2023

In fact, according to Integrate’s 2023 State of B2B Marketing survey , 22% of B2B marketers plan on cutting Demand Gen spend in 2023, while 25% plan on cutting ABM spend. Unfortunately, we were seeing a really high CPC for our primary keyword target and as a result, a really high CPL. Let’s see what they had to say.

Budget Programs 119

Budget Programs Demand Multi-Touch Attribution CPL 119

Metadata

APRIL 4, 2023

Demand gen marketers are just getting started with podcast ads. Demand over brand, at least for now Airbnb made waves in 2022 when it announced that its pivot away from performance marketing paid off. Instead, focus on short-term (demand) gains. Logan suggests a 75-25 mix of demand and brand tactics, respectively.

Cost per Lead 52

Cost per Lead Demand CPL ROI 52

The Point

JUNE 20, 2018

Similarly, can a company skip the complex process of strategic planning that ABM demands, jump right into account-based campaigns and still expect measurable results? Target account campaigns. In most cases, the answer is no. Cross-sell/upsell to existing customers.

Account Based Marketing 168

Account Based Marketing ABM Multi-Channel CPL 168

Act-On

FEBRUARY 26, 2024

Account-based advertising is a tactic used in account-based marketing. Account-based advertising displays ads exclusively to specific job titles at your target accounts. This ensures that your ads are only visible to the relevant people at General Mills. What is Ad Targeting? What is a Banner Ad?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Inbox Insight

MARCH 2, 2021

Maximizing the amount of data points at your disposal will effectively help you transform accurate audience knowledge into precision led brand awareness campaigns that ultimately yield better ROI because they target the right in-market accounts. Expanding targeting capabilities. Programmatic. Content Hub.

Demand Generation 98

Demand Generation B2B Thought Leadership B2B Marketing Practices 98

The ABM Agency

MARCH 28, 2023

We’ll discuss different aspects of a marketing strategy such as identifying target customers, creating brand awareness, increasing sales and more. Reaching potential customers through social networks is a powerful approach to reach out to target demographics.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52