The Most Common Demand Generation Mistakes That Sabotage Your Success


When it comes to demand generation, even the most seasoned B2B marketers have fallen into this trap and sabotaged their success without knowing it. Hopefully, I can help you avoid this disaster by shining a light on the most common pitfalls that demand generation marketers may run into. Let’s take a look at three big mistakes that demand generation marketers make and how you can avoid them: 1. Demand Generation b2b

Under the Microscope; 3 B2B Content Marketing Compounds for Advanced Practice

Inbox Insight

Remarketing techniques provides B2B marketers a second chance to drive brand value through a multi-pronged approach. It’s also an essential component for strategies aiming to immerse their audience through leveraging multi-channel tactics.


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Rethinking Cost Per Lead, Why So Many B2B Marketers Chase False Leads


Marketers make huge strides in improving their lead and demand generation program when they can better predict how many leads they’ll generate and which ones will close. The benefits include reducing the cost per lead, marketers make better bets with their time and money, generating quality leads. In order to improve win rates, marketers need access to the kind of statistics (data) that help them understand their lead generation program.

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The 100 Year History Lesson On Marketing Operations and MarTech


The publisher would forward these inquiries to the advertiser, proudly asserting that it was this publication that was responsible for generating these valuable sales leads. This includes connecting marketing automation to the CRM to track revenue generated from marketing activities. When marketers rely on marketing automation or Google Analytics alone, they still all too easily double-count leads and begin optimizing based on CPL, rather than revenue-per-lead.

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How To Measure Paid Media ROI (ROAS)


Cost Per Lead (CPL). If they are being held to a lead goal, they want to know how much they are paying for leads, not clicks (CPL vs. CPC). Through proper tagging (UTM parameters) or through ad network integrations, many B2B marketing analytics are able to track traffic from channels or campaigns and properly attribute lead generation. And second, are the leads that you are generating converting into customers? How much revenue was generated by the amount invested?

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10 B2B Marketing Experts Weigh in on The State of Pipeline Marketing


These days, pipeline marketers and demand generation experts are tasked with not just generating leads, but driving revenue as well. This report has critical insights on what successful pipeline marketers do differently, like creating opportunities and customers rather than generating leads in target. As modern marketers know… customer journey is a much more multi-touch, multi-channel driven process. Most companies are using single touch models.