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Why PPC Automation Technology is the Future of Paid Search

QuanticMind

That makes it hard to keep up with new ways of approaching SEM every year. Most advertisers today know that it’s possible to automate certain SEM tasks using Google Ads or third party tools. Your ideal cost-per-click (CPC) can change based on a number of factors, including business goals, demand, competition, and other market changes.

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Simplify Your PPC Campaigns: How to Focus on Efficiency in SEM Account Maintenance

QuanticMind

If you’ve advertised on platforms like Google Ads or Bing Ads, you know by now that they try their hardest to make the SEM account maintenance process as easy as possible. SEM Account Maintenance = Managing Your Bid Strategy. Clicks and conversions are the relevant bidding options for SEM. Google Ads Automatic Bidding.

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10 Tips for Success with Bing Shopping Optimization

QuanticMind

You should also consider including: Color Gender Size Size type Size system Product category Material Pattern Condition. Consistently Review Your Search Terms Reports. Engage in a constant process of auditing your search terms reports on both Google and Bing can reveal new opportunities to optimize in the long run.