Digilant

OCTOBER 4, 2023

Advertisers worked directly with publishers to negotiate pricing and placement. This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 These ads were about reach, not relevance. billion in 2007).

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Rev

SEPTEMBER 2, 2019

With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier. This is when Google marketing cleaned up the mess, and launched AdWords , which offered CPC pricing and let advertisers pay to run campaigns solely on the Google network.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Digilant

JANUARY 12, 2021

Advertisers worked directly with publishers to negotiate pricing and placement. This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 Preferred Deals: •Fixed price, One-to-one deals, Non-guaranteed volumes.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Inbox Insight

DECEMBER 18, 2018

Cost Per Click (CPC) – average cost of user click-through (when user clicks ad). Refers to the price of 1,000 ad impressions on a web page. Floor Pricing – minimum price you can pay for inventory, set by the publisher. DoubleClick – a Google marketing platform that combines advertising and analytics.

Cost per Acquisition 54

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 54

Martech Advisor

OCTOBER 17, 2019

Ad Network Pricing Options and Formats. The ad network initially would sell the unsold ad inventory at a lower price than a publisher’s direct sales. Most ad networks are now looking to offer advertisers premium inventory, at higher prices than the publisher’s original quote. Ad Network Pricing Options and Formats.

Cost Per Thousand 41

Cost Per Thousand Paid Search Agency Adsense Ads 41