readwrite

APRIL 4, 2007

The New York Times reported this morning that DoubleClick plans to launch an exchange for online advertisements. And it will let publishers try to ensure that they sell their ad spots at the highest possible price, the way that airlines try to do with the seats they sell.” In many cases, some of the buyers include ad networks.

Doubleclick 40

Doubleclick Advertising Agencies Advertisements Advertising 40

Martech Advisor

SEPTEMBER 24, 2019

Ad Exchange: Despite ad networks simplifying the media buying process, publishers were often left with unsold inventory that they had to sell at a lower price. DoubleClick, Microsoft Advertising Exchange, OpenX, AppNexus. Publishers can sell the inventory at a premium price as they set the price. Ad Network. Ad Exchange.

Ad Exchange 50

Ad Exchange Paid Search Agency Ads Advertising Agencies 50

ClickZ

JULY 17, 2020

The good news is that as technology matures and gains a wider market adoption, its price tends to decrease. Based on algorithmic buying, programmatic first came on the scene with Google DoubleClick in 1996. A good example is programmatic advertising.

Marketing AI 114

Marketing AI Advertisements Advertising Personalization 114

readwrite

FEBRUARY 22, 2010

And Google knows how to leverage this type of information with services like Google AdWords, AdSense, and DoubleClick Ad Exchange but now it’s moving into what it’s calling “the next generation of ad serving” – a simplified, streamlined ad server.

Doubleclick 40

Doubleclick Paid Search Agency Ads Adsense 40

RebelMouse

JULY 13, 2018

The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. Taking in factors like seasonal demand and pricing, Google will also use artificial intelligence to optimize where shopping ads show up, whether it's on Google, Google Images, YouTube, etc.

Work Management 48

Work Management Marketing AI Paid Search Agency Google 48

Biznology

OCTOBER 28, 2014

I mean, compared to the Bloomberg Terminal’s $24,000/year price tag, Cyfe is $23,832 less. Google Doubleclick for Publishers. With the free version, you’re limited to just five widgets, but the premium is pretty cheap for what it does. Like I said, it all starts for free. Give it a go; get access to 5 widgets at once.

Adsense 80

Adsense RSS Adwords Doubleclick 80

Hubspot

APRIL 2, 2021

Originally DoubleClick Bid Management, DV360 integrates seamlessly with Google Analytics and other Google products. Unlike other DSPS, Adelphic offers a flexible pricing model, offering a subscription-based structure. Google Display & Video 360. Inside the Google Marketing Platform, you'll find Display & Video 360.

Buy 83

Buy Work Management Cost Per Thousand Advertising Agencies 83

Customer Experience Matrix

APRIL 6, 2007

The networks’ justification is that many ads are now sold as part of larger packages, rather than simply on price. Even an amateur cynic would suspect the networks’ real concern is that an auction would result in lower prices. This doesn’t mean auctions are useless.

Advertisements 120

Advertisements Advertising Cable Ad Building 120

Oktopost

APRIL 22, 2019

Reasonable pricing. One reviewer who obviously uses a lot of Google products notes, “I like that it brings together Analytics, Adwords, and DoubleClick Search all into one.”. Channel management (separate reporting for each channel). Omni-channel reporting (reporting that includes all channels in one). Altitude by Impact. Statcounter.

Marketing Attribution 103

Marketing Attribution Enterprise Management Work Management Marketing Management 103

RebelMouse

FEBRUARY 28, 2019

Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels. How to Price It Media companies normally combine a mix of creative services fees and/or a high CPM for the impressions associated with views. Grab the embed code from the section.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels. How to Price It Media companies normally combine a mix of creative services fees and/or a high CPM for the impressions associated with views. Grab the embed code from the section.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Companies 40

Hubspot

JULY 10, 2019

DoubleClick Ad Tracking. If you've ever noticed an ad for a product you viewed weeks ago following you around on the internet, it's likely the result of DoubleClick ad tracking. Google offers advertisers a number of different ad tracking options when they create campaigns on the platform -- most of which rely on the use of cookies.

Doubleclick 51

Doubleclick Paid Search Agency Ads Adsense 51

Content Standard

MAY 22, 2016

jacked up advertising prices, offering brands access to still a largely unfragmented audience. He continues: “Because they are so ineffective, banner ads are sold at low prices for high volume, which means to make any money from them, sites need to pull in major traffic. They also increased subscription costs for their customers.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Inbox Insight

DECEMBER 18, 2018

Refers to the price of 1,000 ad impressions on a web page. Floor Pricing – minimum price you can pay for inventory, set by the publisher. DoubleClick – a Google marketing platform that combines advertising and analytics. Price is determined by immediate demand.

Cost per Acquisition 49

Cost per Acquisition Advertising Agencies Cost Per Thousand Advertisements 49

Content Standard

MAY 22, 2016

jacked up advertising prices, offering brands access to still a largely unfragmented audience. He continues: “Because they are so ineffective, banner ads are sold at low prices for high volume, which means to make any money from them, sites need to pull in major traffic. They also increased subscription costs for their customers.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Martech Advisor

OCTOBER 17, 2019

Ad Network Pricing Options and Formats. The ad network initially would sell the unsold ad inventory at a lower price than a publisher’s direct sales. Most ad networks are now looking to offer advertisers premium inventory, at higher prices than the publisher’s original quote. Ad Network Pricing Options and Formats.

Cost Per Thousand 41

Cost Per Thousand Paid Search Agency Adsense Ads 41

Porch Group Media

OCTOBER 29, 2020

In 1995, the cookie was later used extensively in advertising by DoubleClick to rotate banners, which limited the number of times the same ad was shown to one visitor. Challenges such as audience reach, pricing, privacy and targeting inaccuracy were cited as barriers to digital ad success.

Webinar Metrics 49

Webinar Metrics Marketing & Strategy Mobile Advertising Advertising Agencies 49

Hubspot

SEPTEMBER 12, 2016

Doubleclick emerged on the scene as one of the first ROI tools for banner ad campaigns. With Doubleclick, advertisers could see if an ad's performance was suffering midway through a campaign, and they had the option to make changes. With improved ad tracking, banner pricing transitioned towards an ROI-based model.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28

Choozle

MARCH 2, 2024

This necessitated leveraging the cookie framework but applying it to the domain of the enabling technology, such as DoubleClick. Yet, for mid-market advertisers who have established more comprehensive “full-funnel” models of engagement and price-performance advantage, there exists a significant risk.

Advertising Agencies 52

Advertising Agencies Enterprise Management Paid Search Agency Advertisements 52

QuanticMind

NOVEMBER 27, 2019

It integrates with Google Analytics, Google Ads, and DoubleClick Search. Our automated bidding technology collects all important data points to assign value to clicks and identify the most profitable price to target your PPC ads. And this is where QuanticMind comes into play.

Marketing Attribution 52

Marketing Attribution Enterprise Management Top of Funnel Work Management 52

B2B Marketing Savvy

JULY 9, 2009

Most online schedules are now trafficked and monitored through third party tools like Atlas DMT or Doubleclick DART. On Price: Tough topic to address, but we’d be remiss if we didn’t try. Scoop’s Take: Personally, I don’t like buying media and try to outsource to a pro whenever possible – for a negotiated price, to be sure.

Buy 40

Buy Advertising Agencies Paid Search Agency Media 40

Buzz Marketing for Technology

JULY 24, 2008

Only about 8% of all ad dollars have flowed online so far, and when they do, the price that newspapers can get for ads in those digital pages is vastly less than in their print equivalents. So newspapers are forced to make decisions now on a microeconomic level.

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100

Martech Advisor

SEPTEMBER 19, 2019

The negotiation involves both parties agreeing on a fixed Cost per Mille (CPM) pricing. Some of the key DSP players are: DoubleClick Bid Manager. Let’s look at the top five ad networks: Google DoubleClick Ad Exchange. Here are the five major ad exchanges: Google Ad Exchange / DoubleClick. Adobe Media Optimizer DSP.

Advertising Agencies 72

Advertising Agencies Advertisements Advertising Paid Search Agency 72