Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. The management of social channels is evolving at a mind-numbing pace. Let’s explore six great benefits businesses reap when service and marketing unify on social. Something amazing is happening.

Enterprise Management 210

Enterprise Management Work Management Social Media Marketing Management 210

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. At the same time, Nokia and Blackberry soon became historic legends and lost nearly all of their market share in a matter of years. Learn More: What is Omnichannel Marketing?

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Computer Market Research

MARCH 20, 2018

Source: Forrester Research. The importance of having complete visibility into different stages of the sales process and other business activities has compelled some vendors to search and ultimately invest in a more comprehensive channel data analytics and management solution. Align sales and marketing tactics.

Sales Management 60

Sales Management POS Advertising Channels Work Management 60

Customer Experience Matrix

AUGUST 21, 2009

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. This broader scope should become standard as marketers try to truly integrate their programs. If you read that list quickly, it sounds pretty much like every other marketing automation vendor.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Hubspot

MARCH 15, 2016

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. Implementing an effective lead nurturing strategy can have a huge impact on the results of your inbound marketing strategy. What do super successful marketers do differently?

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three.

Social Media 158

Social Media Media Paid Content Work Management 158

Lead Liaison

MARCH 7, 2018

To watch “How Training Companies Can Scale Marketing” in its entirety, click here. We’re talking about how to scale marketing, pass qualified leads to sales, and how to progress those leads through the sales funnel to revenue. So there are a lot of steps to manage when coordinating a webinar. Presenters.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48