article thumbnail

Data Privacy Marks the End of Digital Feudalism

Content Standard

According to a June Change Research poll , Twitter and Facebook garnered the most unfavorable opinions (second only to big banks), and an overwhelming 98% of respondents supported regulating internet companies to ensure they don’t abuse customer data. Also not to be ignored is the net negative sentiment surrounding major tech companies.

Privacy 126
article thumbnail

Banner Ads Work; Really

NuSpark Consulting

However, any preconceived opinions on this medium needs to be turned around and thought of positively. Traditional media planning uses terms like reach and frequency and not click-through rate or cost-per-click. Here’s a study from IProspect and published by Emarketer showing user behavior from banner ad exposure.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Humans of Marketing: Cameron Muir

Conductor

Then I moved on to iProspect, which is an agency that handles organic and paid search, as well as display advertising. I was with iProspect for about two years. ” We all have a bias towards our own opinion that often leads us to say, “I know what’s right,” or “I know what’s best.”

article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. 4) Online portals – I know, this is a broad category.

article thumbnail

Top 25 Content Types for Inbound Marketing

ClearVoice

From a marketing perspective, short-form videos are advantageous because of their low production cost, the potential for instant gratification, and sheer popularity. Short-form videos appeal to the younger audience, especially those who use platforms like Instagram Reels, TikTok, and YouTube Shorts.