Banner Ads Work; Really


However, any preconceived opinions on this medium needs to be turned around and thought of positively. Here’s a study from IProspect and published by Emarketer showing user behavior from banner ad exposure.

Best Search Engine Marketing Tips of 2009, Part 2


Back to the PPC Classroom | A Disciplined Approach To Managing A Client Relationship by PPC News & Opinion. Laurie Sullivan details results of an iProspect study quantifying how “display ads and search work together to provide a bigger impact on campaigns.&#. While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be.

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Humans of Marketing: Cameron Muir


Then I moved on to iProspect, which is an agency that handles organic and paid search, as well as display advertising. I was with iProspect for about two years. As SEO Manager at Carbonite, Cameron Muir is constantly advocating for the voice of the customer.

Social Networking - On Second Thought.


In the same issue of iMedia Connection, John Tawadros of search engine marketing firm iProspect makes the case for social networks being just another form of search marketing. But you don't necessarily need to be afraid of unfavorable content," because "finding negative opinions is just as important -- if not more so -- as finding the positive ones.

B2B Lead Management Market Heats Up

delicious b2bmarketing

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. This problem is very intriguing and in my humble opinion existing processes and solutions are either rudimentary or broken. I would love to hear your opinion and your reader's views on this topic.