Content Syndication Metrics: Measuring Growth in B2B Syndication Campaigns
Only B2B
JULY 21, 2023
According to a recent study by Demand Gen Report , 78% of B2B buyers use whitepapers to make purchasing decisions, making content syndication an effective strategy to reach and engage with these decision-makers. Cost per Lead (CPL): Calculating the cost associated with acquiring each syndicated lead.
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