The Most Common Demand Generation Mistakes That Sabotage Your Success
Adobe Experience Cloud Blog
OCTOBER 5, 2016
When you’re leveraging data, it’s important to look not only at the top-of-the-funnel metrics (i.e. cost per click, cost per acquisition, etc.), but also all throughout the funnel. The problem with only looking at top-of-the-funnel metrics is that they only tell a part of the story.
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