Remove Cost Per Thousand Remove CPO Remove Frequency Remove Television

The Ultimate Guide to TV Ads


The ten-second ad cost less than $10 to create and was seen by 4,000 people on WNBT, a local channel in New York. If you do choose to change anything, it’ll cost you more money. Frequency. Frequency is the number of TV ads placed within a time period that viewers will see. The formula is GRP = Rating x Frequency. Cost Per Thousand (CPM). The cost per thousand is the cost to reach 1,000 people with a TV ad.

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